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May 25th, 2009
This Week:
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Q1/09 TEXT MESSAGES: 7.8 BILLION
In the first three months of 2009, Canadians sent 7.8 billion text messages, which represents approximately 88 million per day. Text messaging volumes have more than doubled each year since inter-carrier text messaging was introduced in Canada in the spring of 2002. Total messages sent in 2008 numbered more than 20.7 billion.
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ANDROID MARKET COMING TO ROGERS WIRELESS ON JUNE 2
The Android Market, an open distribution channel for mobile apps, is coming to Canada exclusively through Rogers Wireless with the launch of the HTC Dream and HTC Magic on June 2. As of May 15, there were already more than 3,200 apps available in Android Market, and the number continues to grow. The HTC Dream and HTC Magic smartphones are the first cellphones in Canada powered by the Android platform and featuring access to Android Market. Polling conducted in May 2009 by Ipsos-Reid on behalf of Rogers Wireless showed one in four Canadian smartphone users has already downloaded a mobile application of their choice from an app store, with the average consumer downloading 19 apps in the past year.
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OCR NAMED MOTOROLA’S CANADIAN PARTNER OF THE YEAR
OCR Canada, a provider of solutions for mobile computing, barcode scanning, wireless infrastructure and RFID, has been recognized by Motorola as the Canadian Partner of the Year for 2008 at the North American and Latin American (NALA) Enterprise Mobility Partner Conference held in San Juan, Puerto Rico. OCR has provided its customers with Motorola and formerly Symbol products for over 28 years and has been a Motorola Premier Solution Provider since the program’s inception. OCR has implemented thousands of Motorola solutions in companies including Indigo, DHL, Sears and Kraft Foods.
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INDUSTRY CANADA RELEASE: CANADIAN TABLE OF FREQUENCY ALLOCATIONS
The Department has released Canada Gazette Notice DGTP-003-09, outlining proposals to revise the Canadian Table of Frequency Allocations. The proposed modifications take into account the results of the 2007 World Radiocommunication Conference (WRC-07), as well as domestic requirements. Comments are due by August 10, 2009. Full text of the Notice is available at: http://www.ic.gc.ca/eic/site/smt-gst.nsf/eng/sf09460.html.
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SMART HOME TECHNOLOGY ENABLES ENERGY CONSERVATION
Results from a recent energy conservation pilot program in Milton, Ontario show dramatic savings for some participants, including up to 44% energy savings during peak demand periods. The residents are part of the Direct Energy Smart Home Energy Conservation Program and research project. The pilot was conducted from July 2007 to September 2008 with 209 Milton Hydro households. The goal of the pilot was to not only test technology, but also gain insights into consumer behaviours and motivations for change. Participants were able to monitor energy usage, and remotely control their home’s lighting and appliances with one easy-to-use Web interface or a handheld device like a BlackBerry. The portal and software provide the ability for two way communication with the thermostat in real time versus the alternative one-way technologies. The program was developed in collaboration between Direct Energy, Milton Hydro and Bell, with independent analysis by the University of Waterloo. The full study is available upon request at: http://www.environment.uwaterloo.ca/research
/greenpower/projects/smart.html.
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CALL FOR COMMENTS: CRTC CANADIAN OWNERSHIP AND CONTROL REVIEWS
In Telecom Notice of Consultation CRTC 2009-303, the CRTC invites parties to comment on whether it is appropriate in some instances for the Commission to conduct, under the Telecommunications Act, Canadian ownership and control reviews on a public basis as opposed to a confidential basis. Comments are due June 8. Full text of the Notice can be found at: http://www.crtc.gc.ca/eng/archive/2009/2009-303.htm.
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CISCO BRINGS COLLABORATION TO THE MOBILE WORKSPACE
Cisco has announced Collaboration in Motion, which integrates products and services from the Cisco WebEx, Cisco Unified Communications, Cisco Unified Wireless Network and Cisco Advanced Services product lines to bring the collaborative experience to the mobile workspace. As part of Collaboration in Motion, Cisco has focused on new products and services in five critical investment areas: the workspace experience, the wireless network platform, third-party applications, technology partners and professional services. The goal of this strategic approach is to bridge the gaps between an on-premises wired network, off-premises cellular network and a high performance Wi-Fi network, thereby enabling collaboration from any workspace.
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TELUS MOBILITY WEB SITE REDESIGNED WITH ELASTIC PATH SOFTWARE
Elastic Path Software, an enterprise e-commerce platform provider, has announced that TELUS has utilized Elastic Path’s flexible e-commerce framework as part of the redesigned http://www.telusmobility.com. Featuring a more intuitive navigation that simplifies and speeds up tasks, the new site offers an improved client experience to research and purchase offerings, obtain support, and manage accounts.
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MOBILE MARKETING FORUM: JUNE 1-3
The flagship event of the Mobile Marketing Forum series, MMF New York City gathers together an unprecedented lineup of industry expert presenters, panelists and attendees from June 1 to 3. MMF attendees will have the opportunity to learn how all players from the mobile ecosystem can maximize revenues and successfully leverage the mobile marketing channel. Featuring the latest developments and case studies in an interactive event, previous Mobile Marketing Forums in New York have included over 800 brands and industry leaders. CWTA members will receive a 15% discount on registration fees (use code 09cwtaNY). Information and registration: http://mobilemarketingforum.com/?q=node/718.
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