CWTA Signs Ericsson as new Program Ambassador for Wireless AMBER Alerts

OTTAWA – November 26, 2013 – The Canadian Wireless Telecommunications Association (CWTA) is pleased to announce that Ericsson, a world leading provider of technology and services to telecom operators, is a new Program Ambassador for the Wireless AMBER Alerts program. By signing up all corporate cell phones to the program, Ericsson in Canada has become part of a growing network of supporters.

Wireless AMBER Alerts assist law enforcement agencies in providing the public with immediate and up-to-date information about a child's abduction, and to solicit the public's help in the safe and swift return of the child. The program is run in cooperation between Canada's wireless telecommunications industry, the Royal Canadian Mounted Police (RCMP), the Ontario Provincial Police (OPP) and other AMBER Alert agencies across the country. Launched in 2010, the Wireless AMBER Alerts program allows customers of Canadian wireless service providers to opt-in to receive free AMBER Alerts as text messages on their cell phones.

“Ericsson is a proud ambassador of the Wireless AMBER Alerts program and as an advocate of using technology for good, is committed to supporting our community and the safety of society’s youngest citizens,” states Mark Henderson, President, Ericsson Canada Inc. “New technology advancements in mobile broadband services are now more than ever playing a vital role in emergency situations.”

“CWTA is exceptionally pleased by the leadership shown by Ericsson in its support of the Wireless AMBER Alerts program,” said Bernard Lord, President & CEO of CWTA. “Ericsson’s commitment to the safety and wellbeing of Canadian children is truly exemplary, and we hope more companies will take the time to sign up for the program.”

The completely free Wireless AMBER Alerts program is available to cell phone users in all 10 provinces and three territories. Subscribing is easy to do either online at www.WirelessAMBER.ca, or by texting the keyword AMBER to 26237 directly from your wireless device. If you are interested in signing up multiple cell phones on behalf of your organization or would like to support the program as a Program Ambassador, please contact info@wirelessamber.ca.

Canadian Wireless Telecommunications Association (CWTA)

CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry. (www.cwta.ca)

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Media information:
Ashlee Smith, CWTA
613-233-4888 ext. 227
asmith@cwta.ca


Wireless AMBER Alerts Remembers Amber Hagerman

OTTAWA – January 13, 2012 – It was 16 years ago today that Amber Hagerman was abducted and murdered in Texas. The AMBER Alert program was born from the desire of her community to ensure similar tragedies did not happen again. We are all part of this community and all have the ability to help protect children.

When a child is abducted, we all feel the loss. Please take a few moments to sign up to receive Wireless AMBER Alerts. The completely free program is available to cell phone users in all 10 provinces and three territories. Subscribing is easy to do either online at www.WirelessAMBER.ca, or by texting the keyword AMBER to 26237 directly from your wireless device.

Canadian Wireless Telecommunications Association (CWTA)
CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry. (www.cwta.ca)

Media information:
Marc Choma, CWTA
613-233-4888 ext. 207
mchoma@cwta.ca



25,000 Canadians Now Subscribe to Wireless AMBER Alerts
Free text message service helps in the safe return of abducted children


OTTAWA – May 20, 2011 – The Canadian Wireless Telecommunications Association (CWTA) today announced the Wireless AMBER Alerts program has reached the 25,000-subscriber milestone. Launched just one year ago, the Wireless AMBER Alerts initiative allows customers of most Canadian wireless service providers to opt-in to receive free AMBER Alerts as text messages on their cell phones. read more...



Free Wireless AMBER Alerts now available to Canadian cell phone customers
New text message service to help in the safe return of abducted children

OTTAWA – May 26, 2010 –
Canada’s wireless telecommunications industry, in partnership with the Royal Canadian Mounted Police (RCMP), the Ontario Provincial Police (OPP) and AMBER Alert agencies across the country, today introduced Wireless AMBER Alerts. The new initiative, hosted and powered in-kind by MyThum Interactive (www.mythum.com), allows customers of most Canadian wireless service providers to opt-in to receive free AMBER Alerts as text messages on their cell phones. read more...