dotMobi Advisory Group and Canadian Wireless Telecommunications Association Form Mobile Internet Alliance

Partnership to promote mobile Internet services adhering to industry best practices that are trust-marked by the .mobi domain

Dublin, Ireland and Ottawa, Ontario
June 28, 2007 – The dotMobi Advisory Group (MAG) and the Canadian Wireless Telecommunications Association (CWTA) today signed an Industry Alliance Memorandum of Agreement to support each organisation’s initiatives.

The MAG – a dotMobi-accredited, independent not-for-profit global industry forum – and the CWTA – the authority on wireless issues, developments and trends in Canada – agree to promote the development of mobile Internet services through .mobi domains as well as a common set of industry best practices for mobile browsing, content, email, commerce and advertising.

The .mobi domain is the first and only ICANN-appointed top-level domain designed exclusively for identifying mobile content for use on mobile phones. To date, more than 575,000 .mobi domains have been registered since the domain’s launch in September 2006. When a site has a .mobi address – like businessweek.mobi, fordca.mobi, hilton.mobi, google.mobi or live.mobi – on-the-go consumers can have confidence the site will work on their mobile phones.

“With more than half of all Canadians owning a mobile phone, ensuring that they can connect to the content they want, wherever and whenever they want it, is paramount. And the freedom to use all capabilities of a mobile phone is important to our members. The .mobi domain is a trust-mark that indicates content will work on practically any mobile phone with data capabilities. That’s why the CWTA is excited to work with the dotMobi Advisory Group,” said Peter Barnes, President and Chief Executive Officer of the Canadian Wireless Telecommunications Association.

“Thanks to the leadership efforts at the CWTA, the Canadian market is one of the Top 10 countries globally in registering and developing sites for .mobi domains,” said Michael J. O’Farrell, Chair and Executive Director of the dotMobi Advisory Group. “The MAG-CWTA Industry Alliance provides dotMobi and our dotMobi Advisory Group members with valuable Canadian market input for our mobile Internet task force initiatives, regional policy considerations and access to key information on Canadian mobile Internet adoption trends. We look forward to working with the CWTA to foster continued growth for the mobile Internet economy in the Canadian market.”

The MAG-CWTA Industry Alliance includes reciprocal programs for each organisation’s management for cross-committee participation, ongoing event support and global networking to advance mobile Internet commercialisation efforts targeted at serving the best interests of the mobile industry and consumers worldwide.

About the dotMobi Advisory Group – http://advisorygroup.mobi
The dotMobi Advisory Group (MAG) is a dotMobi accredited independent not-for-profit industry forum with the goal of ensuring that the dotMobi Top Level Domain (.mobi) is operated in the best interests of the global dotMobi community and the Internet at large. The MAG explores the dotMobi technical style guides and best practices, domain policies and commercialisation initiatives, providing policy advice to dotMobi through the Policy Advisory Board (PAB). The MAG enables its members to keep in touch with market trends and understand, assess and prioritise the needs of the mobile Internet community and acts as a vehicle for mobile industry stakeholders to network and voice their opinions and ideas for the betterment of the mobile Internet experience. For more information and to join the MAG, go to http://advisorygroup.mobi

About the Canadian Wireless Telecommunications Association – https://www.cwta.ca
CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry.

For more information about the MAG contact:
Wendy Holloway
Association Manager
dotMobi Advisory Group

Phone: + 353 1 854 1141
Email: wendy.holloway@advisorygroup.mobi

For more information about the CWTA contact:
Marc Choma
Director of Communications
Canadian Wireless Telecommunications Association

Phone: + 1 613 233 4888 ext. 207
E-mail: mchoma@cwta.ca