Study Reveals Canadian Wireless Prices Lowest in North America

Customers benefit from competitive rates on world stage

OTTAWA – July 12, 2007 – The Canadian Wireless Telecommunications Association (CWTA) welcomes a new comprehensive report by the Organization for Economic Co-operation and Development (OECD) that found mobile phone customers in Canada enjoy some of the most competitive wireless prices among the 30 member countries of the OECD. According to the OECD’s recently published biennial Communications Outlook 2007, Canadian customers fare significantly better than their neighbours in the US and Mexico in almost all usage categories.

“This report, as well as other recent studies, offers even further evidence that true competition in the wireless industry is providing Canadian customers with excellent value compared to customers in other countries,” said CWTA President & CEO Peter Barnes. “The new OECD data should also put to rest the distorted information about the true state of wireless pricing in Canada put forth by companies seeking entry into the wireless marketplace through taxpayer-subsidies and other uncompetitive measures.”

CWTA also notes the OECD report shows that wireless prices in Canada compare very favourably with many of the European countries included in the study. Customers in Canada continue to enjoy prices that are below or close to the average wireless prices across the 30 countries studied.

The OECD study is the third report in recent weeks that confirms the affordability of wireless prices in Canada. The Q1/07 Global Wireless Matrix from Merrill Lynch once again positions Canada as the country with the second lowest wireless revenue per minute among the G7 nations. As well, a recent inter-country comparison of mobile wireless prices by Analysys Consulting found Canadian wireless subscribers fare significantly better than their US counterparts for all except the high usage basket. The study found that when looking at low usage, medium usage and family-plan baskets – representing the majority of Canadians – Canadians do far better than Americans.

“Canadian customers have always benefited from the intensely competitive nature of this country’s wireless industry,” Mr. Barnes noted. “It is that spirit of competition and entrepreneurship that is responsible for the 43 per cent drop in wireless prices over the last five years.”

More information about Canada’s competitive wireless industry can be found at: www.wirelesscompetition.ca.

About CWTA
CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry. (www.cwta.ca)

Media Information:
Marc Choma
mchoma@cwta.ca
613-233-4888 ext. 207

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