Wireless Industry Launches National Cell Phone Recycling Program

HALIFAX – January 20, 2009 – Canada’s wireless telecommunications industry has launched Recycle My Cell, a new Web-based initiative designed to make it even easier for Canadians to recycle their old cell phones. The national program lets users find out where and how to properly dispose of their cell phones and other wireless devices – regardless of carrier, brand or condition – at www.RecycleMyCell.ca. The free program, which incorporates numerous existing cell phone recycling initiatives across the country, is organized by the Canadian Wireless Telecommunications Association (CWTA) in conjunction with cell phone service providers, handset manufacturers and recycling companies.

The goal of this program is to raise awareness about the importance of cell phone recycling and keep handsets from entering Canada’s landfills. And just as important, the proceeds from the recycled wireless devices go to benefit many local and national charities.

“Canada’s wireless companies have long been leaders in developing green business strategies,” said CWTA President and CEO Bernard Lord. “The new Recycle My Cell program further illustrates that thinking green doesn’t need to be complicated, yet the results can have a major impact on protecting our environment and enriching the communities in which we live.”

Finding one of Canada’s more than 3,500 cell phone recycling drop-off locations is simple: all you have to do is enter your postal code at www.RecycleMyCell.ca or call 1-888-797-1740 for more information. This generates a list of the 10 closest cell phone recycling drop-off sites. And if you can’t visit one of these drop-off locations in person, the Web site provides a postage-paid label that you can print, as well as instructions for clearing your device of all personal data before you drop it off at a recycling site.

“I am pleased to announce that Nova Scotia is the first Canadian province to officially adopt the Recycle My Cell program as part of provincial e-waste management regulations,” said David Morse, Minister of Environment. “Canada’s wireless industry is to be commended for its ongoing commitment to corporate responsibility in the area of environmental stewardship.”

Many different items are accepted for recycling, including cell phones, smartphones, pagers, aircards, batteries, chargers and accessories. After the device is received, it is sent to a recycling plant where it can be taken apart for scrap or be refurbished. Proceeds from the sale of refurbished phones and scrap materials are donated to numerous national and local charities. All of the recycling companies involved with the Recycle My Cell program are ISO 14001:2004 certified, meaning they have an environmental management system in place which ensures accountability and knowledge of the associated environmental impacts.

Recycle My Cell is made possible with participation from: Bell, GREENTEC, KYOCERA, Motorola, MTS, Nokia, ReCellular, Inc., Research In Motion, Rogers Communications Inc., Samsung, SaskTel, TbayTel, TELUS and Virgin Mobile Canada.

Canadian Wireless Telecommunications Association (CWTA)

CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry. (www.cwta.ca)

Media information and interview opportunities:

Marc Choma, CWTA
613-233-4888 ext. 207
[email protected]

Janet Lynn McNeil BA, BPR
Communications Advisor
NS Department of Environment
Phone: 902-424-7420
Fax: 902-424-0644
BlackBerry: 902-237-4287

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