WIND Mobile Partners with the Mobile Giving Foundation Canada Customers can now participate in text-to-donate charitable campaigns

OTTAWA – April 19, 2011 – The Mobile Giving Foundation Canada (MGFC), in collaboration with the Canadian Wireless Telecommunications Association (CWTA), is pleased to announce that WIND Mobile customers can now support their favourite registered charities with text message donations.

To participate in a mobile campaign, WIND Mobile customers can simply respond to a registered charity’s call-to-action by texting a specific keyword to an assigned five-digit number to donate either $5 or $10, depending on the type of campaign. The amount donated will be charged to the customer’s monthly bill. WIND will then remit 100% of the funds collected from mobile donations to the MGFC, who in turn passes on 100% of this amount directly to the registered charity. Donors can also obtain official receipts for tax purposes by contacting [email protected].

“We are very proud to add mobile philanthropy to WIND Mobile’s ongoing charitable initiatives,” said Ken Campbell, CEO of WIND Mobile. “We are always looking for ways to give back to our community and to empower our customers to do the same. We are very excited about this application that will make it so much easier for our customers to give.”

“WIND Mobile is to be congratulated for its efforts in bringing the mobile giving channel to their customers,” said Bernard Lord, MGFC Chair and CWTA President. “In just the past year, Canadians have raised hundreds of thousands of dollars through text-to-donate campaigns offered by more than 100 registered charities.”

For more information about the Mobile Giving Foundation Canada, visit

About the Mobile Giving Foundation Canada
The Mobile Giving Foundation Canada (MGFC) was founded in 2009 to create a “mobile giving channel” that empowers non-profit organizations and donors. Working with Canada’s top mobile carriers, the MGFC enables the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for non profit organizations and donors to use the incredible power and convenience of mobile technology. The mobile giving channel gives wireless users a simple and immediate way to receive and respond to appeals from worthy causes with the donation charged back to the carrier bill, and 100 per cent of the donation going to the designated charity. For further information, please refer to the MGFC Web site at


Marc Choma
613-233-4888 ext. 207
[email protected]

For WIND Mobile:
Shelley Thomas, Narrative Advocacy Media
416-922-2211 ext. 3364
[email protected]