Rotary Club of Moncton Initiates Mobile Giving Campaign to Support Families of Fallen RCMP Officers in Wake of Tragedy

Canadian Cell Phone Users Can Now Donate $20 via Text Message
to RCMP Memorial Fund

MONCTON – June 6, 2014 – The Rotary Club of Moncton, in partnership with the Mobile Giving Foundation Canada (MGFC) and the RCMP Foundation, encourages Canadians to support the families of the RCMP Officers that were slain in the Moncton shootings earlier this week.

Wireless phone customers from across Canada can make a donation to support these families by simply texting the keyword MONCTON to the shortcode 45678 to make a $20 donation. The donation will appear on the customer’s monthly wireless bill, and 100% of the donation will go directly to the families of this week’s fallen RCMP in Moncton care of the RCMP Foundation.

"As the city of Moncton begins its healing from the unspeakable tragedy of this week, we must look forward to the future needs of the families that were impacted by this senseless crime," said Steve Beyea, President of the Rotary Club of Moncton. "These families will need all of our support not just today, but for the years ahead."

"A simple text message donation takes just seconds to complete", said Bernard Lord, President of the Canadian Wireless Telecommunications Association (CWTA) and Chair of MGFC. "Mobile giving is a way in which Canadians from coast-to-coast can immediately express their support for these families".

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About the Mobile Giving Foundation Canada
The Mobile Giving Foundation Canada (MGFC) was founded in 2009 to create a "mobile giving channel" that empowers non-profit organizations and donors. MGFC provides the organizational layer, operational guidelines and technical infrastructure for registered charities and donors to use the incredible power and convenience of mobile technology. The mobile giving channel gives Canadians a simple and immediate way to respond to appeals from worthy causes and have their donation charged to their wireless phone bill. 100 per cent of the donation is then remitted to the designated charity. Mobile giving campaigns are supported by Bell, Fido, Koodo, MTS, Rogers, Solo, TELUS, Videotron, Virgin Mobile and WIND Mobile. For further information, please refer to the MGFC Web site at

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Media Contact:
Ashlee Smith
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