Clean Out the Old Phones In The Drawer: Canadians Challenged to Mark Earth Day 2018 by Recycling Old Cellphones

OTTAWA – April 20, 2018 – With people purchasing new cellphones every year,
old devices end up being stored away instead of reused or recycled.
Canadians of all ages are being encouraged to celebrate Earth Day 2018 by
digging their old devices out of storage and taking them to be recycled.

Recycle My Cell, Canada’s free cellphone recycling program, is challenging
consumers to drop off their previously used cellphones and accessories on
Sunday, April 22 at any of their nearly 2,800 drop-off locations in
communities from coast to coast.

Statistics show that more than 60 percent of Canadians have multiple
cellphones in their possession that they aren’t currently using.

“Cellphone recycling isn’t hard,” said Robert Ghiz, President and CEO of
the Canadian Wireless Telecommunications Association (CWTA). “When you get
a new cellphone, follow a few easy steps and you can recycle your old phone
instead of keeping it in a drawer at home or the office. First, you want to
take the time to transfer your photos, your contacts and your calendars
over from your old phone. Once you’ve done that, deleting your personal
information is straightforward. The only thing left to do is to recycle it.
It is a small step, but together we can have a positive and lasting impact
on the planet.”

Consumers can visit Recycle My Cell’s bilingual website –www.RecycleMyCell.ca or www.Recyclemoncell.ca – to get
answers on how to erase their personal information from their old
cellphones, as well as information about how to then recycle those devices.

“It’s really as simple as finding the drop-off location closest to you, and
heading over to turn in the old device,” added Ghiz.


Other findings from the 2017 Understanding Cellphone Recycling Behaviours survey include:

· An overwhelming majority of Canadians (87%) support cellphone recycling
programs. Over 80 per cent of Canadians are aware cellphones can be
recycled and 84 per cent of Canadians would consider recycling their
cellphones if they knew where to recycle them.

· Sixty-two per cent of Canadians say they have cellphones in their
possession that they are not using and are being stored, compared to 37 per
cent who say they don’t. This is consistent with the 2016 wave which
received the same percentages. Canadians report storing an average of 2.4
phones.

· Nearly nine in ten (89%) Canadians personally have one cellphone that
they actively use. Nine per cent of Canadians actively use two cellphones,
while one per cent use three cellphones and two per cent use four
cellphones or more.

· Consistent with 2016, 46 per cent of Canadians have personally owned four
cellphones or more prior to their actual phone (46% in 2016; 43% in 2015).
Two in five have respectively owned two (19%) or three (18%) phones prior
to their current one, while 16 per cent have owned one.

“The desire to protect the planet for future generations is deeply embedded
in Canadians, and we’re proud to be working with Recycle My Cell to help
people accomplish that goal,” added Ghiz.

Canadian Cellphone Recycling Facts

  • 483,338 wireless devices were recovered in 2017.

· 7,506,802 wireless devices have been recovered since 2005.

  • 2,780 drop-off locations across Canada.

Host a Recycle My Cell Drop-off Location Year-Round

Municipalities, recycling depots, businesses and community organizations
across the country can support the Recycle My Cell program by hosting a
drop-off location year-round. Registration is quick and easy, and pre-paid
shipping and promotional materials are provided at no cost. For more
information, please visit

www.recyclemycell.ca/host-a-drop-off-location/

or contact info@RecycleMyCell.ca
.

The 2017 Understanding Cellphone Recycling Behaviours survey,
commissioned by the Canadian Wireless Telecommunications Association, was
completed by Nanos Research from December 4 to 17, 2017.

About Recycle My Cell

Recycle My Cell is Canada’s national recycling program for mobile phones
and accessories. The bilingual website –www.RecycleMyCell.ca and www.Recyclemoncell.ca – allows
consumers to simply enter their location to find the drop-off locations
closest to them where their devices will be accepted, regardless of brand
or condition. The free program is run by the

Canadian Wireless Telecommunications Association

(CWTA), in conjunction with cellphone carriers, handset manufacturers and
approved processors, who have come together to raise awareness about the
importance of cellphone recycling.

About CWTA

The Canadian Wireless Telecommunications Association (CWTA) is the authority on wireless issues, developments
and trends in Canada. It represents companies that provide services and
products across the wireless sector. Representing the industry before all
levels of government and various regulatory agencies, CWTA actively
promotes the industry with the goal of ensuring continued growth of the
wireless sector in Canada. CWTA administers a number of initiatives on
behalf of its members, including corporate social responsibility programs
and the national common short codes program.

Media Contact:

Greg Burch

204-250-9244

spaluck@cwta.ca

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