June 4, 2012

This Week:

CWTA: SMARTPHONE ADOPTION ALMOST 70% AMONG MOBILE USERS 18 TO 34 YEARS OLD

A new study by Quorus Consulting Group, commissioned by CWTA, finds that just about half of all mobile users in Canada now own smartphones. Among 18- to 34-year-olds, that number jumps to almost 70%. The research shows that the year-over-year growth in the use of smartphones was 45%, and that the growth is seen universally across all age groups, and across Canada. Tablet owners are also on the rise, with consumers in 2011 purchasing tablets at four times the rate from the previous year – from 5% to 20%. The survey reinforces reported industry trends of rapidly increasing data consumption, with almost half of all cell phone users now having a data plan for their device, up 27% from last year. The study also reveals that apps continue to be widely used by Canadians, with significant growth from 58% to 70% of users over last year. The heaviest downloaders of apps are those aged 18 to 34, and those who live in Alberta. Cell phone users who download apps have an average of 12 apps on their device, and typically two of those were purchased as opposed to downloaded for free. The most frequently downloaded apps pertain to weather information at 84%, followed by social networks and instant messaging. Other top types of apps that consumers enjoy link to travel, transit and mapping or navigation information, and close to two-thirds use apps for YouTube. Canadians also reported interest in the concept of the “mobile wallet”, which would allow them to store various types of digital information on their mobile phone rather than carry around the paper or card versions. This interest peaks with 18- to 34-year-olds at 38%. The survey also found that mobile banking is utilized frequently by Canadians, with 28% of smartphone users doing banking or paying for products and services from their mobile device. Again, this number peaks for smartphone owners between 18 and 34 years old at 38%, and in cellphone-only households at 47%. The survey also examined trends in mobile giving, and found that 90% of those who donated to a charity via text message would do so again. The complete 100-page 2012 Cell Phone Consumer Attitudes Study is available on CWTA Web site at: https://www.cwta.ca/facts-figures.

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SAMSUNG GALAXY S III ARRIVES IN CANADA ON JUNE 20

Samsung Electronics Canada has announced the Samsung Galaxy S III will be available through Canadian wireless carriers and authorized national retailers beginning June 20. The SGH-i747 variation of the Galaxy S III will be available from Bell Mobility, Virgin Mobile, SaskTel, TELUS and Rogers Wireless. The SGH-iT999 model will be available from Videotron, Wind and Mobilicity. A product introduction video is available at: http://www.samsung.com/global/galaxys3/media.html.

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TELUS AND SANOFI LAUNCH PLATFORM FOR DIABETES MANAGEMENT

TELUS Health has partnered with Sanofi Canada to launch STARsystem, a private Web-based platform that gives diabetics free anywhere, anytime access to personalized education and self-management health tools. The STARsystem platform is available to diabetics who purchase BGStar and iBGStar blood glucose monitors, both developed by Sanofi Canada. Following a simple, user-friendly format, users answer a series of preliminary questions to determine their level of knowledge about diabetes. This “triage” process then allows the system to suggest relevant and current content based on each patient’s preferences and expertise, which users can access and track through a personalized dashboard. Information: http://starsystem.sanofi.ca.

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ROGERS UNVEILS NEW RETAIL STORE DESIGN IN VANCOUVER

Rogers has officially launched the first of its new-concept retail stores in Vancouver that feature a new design and service strategy. The new store, located at 1295 Davie Street (and Jervis), includes an integrated service approach focused on a connected technology experience. Rogers plans to launch over 20 enhanced and remodeled retail store locations coast-to-coast through 2012 in other major markets including Alberta, Manitoba, Ontario, Quebec and Saskatchewan, with a rollout strategy to continue in the coming years.

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MICHAEL HENNESSY NAMED PRESIDENT & CEO OF CMPA

The Canadian Media Production Association (CMPA) has announced that Michael Hennessy is joining the organization as President & CEO, effective June 18, 2012. Most recently the Senior Vice-President, Regulatory and Government Affairs at TELUS, Mr. Hennessy was responsible for the overall direction of the company’s regulatory and advocacy strategies across multiple business lines. Prior to his work with TELUS, Mr. Hennessy served as President & CEO of the Canadian Cable Telecommunications Association (CCTA). He was also a member of the Board and Executive Committee of the Canadian Television Fund. Mr. Hennessy is currently a member of the Board and Vice-Chair of CWTA, and past Chair and current Director of the Banff World Media Festival Board. He also serves as Director of the National Board of the Canadian Chamber of Commerce, and Chair of the Smart Regulation Committee of the Information Technology Association of Canada (ITAC).

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VIRGIN DONATES $50,000 TO SUPPORT AT-RISK YOUTH IN VANCOUVER

Virgin Mobile Canada and Virgin Unite, the non-profit foundation of the Virgin Group, have announced the two organizations have donated funds to the Broadway Youth Resource Centre (BYRC) and Project Limelight Society in Vancouver. Raised from the sale of Virgin Mobile’s 2011 Samsung Gravity 3 RE*Generation phone, the funds donated to each recipient will be used to create new skill-building programs and services for at-risk youth in Vancouver. The grants, valued at $26,550 for Project Limelight Society and $25,000 for BYRC, were presented in Vancouver by Sir Richard Branson on May 25.

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ALLSTATE CANADA LAUNCHES NEW PROGRAM IN PARTNERSHIP WITH ROGERS’ SMART HOME MONITORING

Allstate Insurance Company of Canada has announced a new program for customers who have installed Smart Home Monitoring from Rogers. Allstate Canada will offer Ontario homeowners, in markets where Smart Home Monitoring from Rogers is available, a discount of 25% on their premium if they sign up for Smart Home Monitoring on their house. In addition, Allstate customers will receive a free water leak sensor from Rogers as part of an exclusive hardware package that also includes a touchpad, three window and door sensors and a motion detector. Information: http://www.rogers.com/allstate.

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WAVEFRONT AND BCNET PARTNER TO ACCELERATE COMMERCIALIZATION OF WIRELESS INNOVATION

Wavefront has partnered with BCNET, a shared IT services organization dedicated to higher education and research in BC, to enable technology collaboration between industry and academia to accelerate the commercialization of wireless innovation by providing wireless start-ups with high-bandwidth connections to BC researchers. Wavefront connects to BCNET’s high-speed, high-capacity network through its Vancouver Transit Exchange, a network services exchange. The Exchange is a network neutral marketplace that directly interconnects Wavefront through a central router to over 35 research universities and institutes in Vancouver.

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MOBILE GIVING IN ACTION: BC PARKS

BC Parks is responsible for the designation, management and conservation of a system of ecological reserves, provincial parks and recreation areas located throughout British Columbia. The organization’s mission is to protect representative and special natural places within the province’s Protected Areas System for world class conservation, outdoor recreation, education and scientific study. Cell phone users can help support the organization by texting BCPARKS to 45678 to donate $5. Visit http://www.env.gov.bc.ca/bcparks for more information. For more information about Canada’s mobile channel for charitable giving, visit the Mobile Giving Foundation Canada at: http://www.mobilegiving.ca.

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WPDevCON – CWTA MEMBER DISCOUNT

The first WPDevCon: The Windows Phone Developer Conference, held in San Francisco from October 22 to 24, is an independent conference for software developers, marketers and entrepreneurs building applications for Windows Phone-powered smartphones. Projected attendance is 500+ from across the globe. Admission to the Exhibit Hall is free, and CWTA Members will receive a $100 discount on the three-day conference passport by inserting the code MEDIASPONSOR when prompted on the eRegistration. Information and registration: http://www.wpdevcon.net.

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